You need to be fiercely competitive in today’s world: do you want to be part of the pack or stand out in the crowd? We produce ideas that can change the destiny of your brand.

BRANDING

We don’t just assemble a brand haphazardly. We look at your competition, speak to your customers, listen to your team and compare notes with your decision makers. Then we re-imagine your identity, what it stands for and what it needs to evoke.

Have you taken a good look in the mirror lately? It’s hard for you to look at your brand objectively: after all, it’s your baby. But your brand might deserve a makeover at some point, and we’re here to let you know the hard truth.

Don’t think for a second that the old saying “never judge a book by its cover” will be applied to your business. Your logo embodies the character of your organisation, and getting it to clearly reflect who you are takes skill and vision. We’re up for the challenge.

Who are you, where are you going and what do you need to get there? Whichever way you promote yourself, it should be done clearly and accurately. Evoking your company’s unique characteristics in a memorable, convincing manner is what will make your identity stand out as a serious contender.

Whether your company is small and local or a multinational, everyone who works with you should follow the guiding principle of your brand book. Establishing guidelines for use in every possible setting is crucial to ensuring consistency and avoiding communication blunders.

PRINT DESIGN

How well you communicate who your business is will decide how successful it will be. Creating print tools that reflect your core brand personality is essential but too often poorly executed. We’ll help make sure your print identity has lasting value.

Is your corporate image slick and professional? Fun and casual? When you contact your clients, suppliers and customers by letter, the right stationery will communicate your image instantly, creating a greater understanding of your brand personality.

Brochures can be a powerful sales tool… or a complete waste of marketing dollars. The fine line? Exceptional brochure design makes all the difference. Do you get more excited about some catalogues that hit your doorstep than others? Chances are great design has something to do with that. It just so happens we love creating excitement…

Great in-store advertising converts shoppers into buyers by being eye catching and engaging. We know how to create the right emotional triggers and focus your customer’s attention on what you want. We’ll set you up with everything that will get your customers to come back for more.

Worried about whether your event materials will measure up at the next convention, seminar or conference? Don’t – we’ll help define the right strategies to make your product launch a success, create excitement for your employee seminar, increase purchase consideration, drive sales, even capture data…

WEB DESIGN

Are you selling a product or a service? On a local or international scale? No matter the size or the complexity of your website, we’ll keep your target audience in mind throughout the process, making sure what they need to find is at their fingertips. We offer inventive ways to benefit from our deep understanding of the online landscape.

Your intranet site speaks to your employees, who already know your company and its structure. An intranet site and website should be two different information spaces, the former granting your team access to a wealth of internal detailed information. It’s a huge undertaking, and we know how to differentiate and maximise its use.

Need to promote an upcoming event and want it to be done online in a dedicated space? We can help develop micro sites for a promotional offer, a sports event, a medical conference ora fundraising activity.

Using innovative e-commerce, form and project management application technologies, our programming service is contemporary, cutting edge and competitive.

Need a content management system to update your site internally and minimize external costs? Our programming team will develop a system to make it easy for you to add, edit and manage your website.

ONLINE MARKETING

The low cost involved in online marketing techniques such as blogging, emailing and social networking are so appealing because they allow you to reach a large audience at a fraction of traditional marketing costs. Results are also easily tracked, allowing your business to determine which message is more appealing to your audience.

Online marketing techniques such as blogging, emailing and social networking are so appealing because they allow you to reach a large audience at a fraction of traditional marketing costs. Results are also easily tracked, allowing your business to determine which message is more appealing to your audience.

You have to reach the right clients to ensure a successful return on investment. If you’re not within the first pages of a search result, the vast majority of your potential customers won’t know you’re around. We’ll work on keyword research, link building and content development to generate the kind of traffic you deserve.

Are you sending out your latest business news to your loyal customers? Trying to attract a larger customer base with a limited time offer? Looking at adding a banner ad to another company’s email blast? Our email marketing services offer a high return on investment and increase interest in what it is that you bring to the table.

CONSULTATION

It’s not always easy to know what to prioritise and how to go about it. We’ll help you determine how to best go about it and what creative approach your business should take. We’ll work closely with you to give you a clear picture of the opportunities to be realized.

Most start-up businesses don’t have a comprehensive marketing strategy to stand out from all the noise out there. You’ll need to create buzz around your business right from the start, but we’ll also make sure you remember to sustain it so that it grows.

IDG’s philanthropic division, Phil Communications, collaborates with non-profit and community-oriented clients. From local daycares, to cultural community events, to nationwide leading fundraising organizations, we have a deep understanding of what is required to raise awareness about your cause.