Rebranding the Brand Specialists (Part II)
Posted by Kim Fuller, , in Branding, Design, Projects
This blog is the second of a four part series about how the Branding Specialists rebranded themselves at IDG Communications.
Wine by Design
Posted by Greg Bruneau, , in Branding, Design
When most people are browsing through the shelves of their local wine store trying to find that perfect bottle of red or white for the evening, they normally have certain criteria in mind to guide their choice. Amongst other things, they consider the country… the year… the grape… the house… and of course, the price.
HTML5: More than a buzzword
Posted by Rémi Breton, , in Web
So what’s the deal with HTML5? Apple created a section on their website about their HTML5 supported devices. Microsoft’s new Internet Explorer 9 is telling the World Wide Web how beautiful the web will be using HTML5. Both of those pages are built in W3C’s new brainchild; HTML5. The pages look like another other web pages right? Not exactly. There is some mysterious witchcraft at work under the hood.
A cheeky move by Toyota
Posted by David Beaudoin, , in Design, Perspectives
When Toyota launched the FT-86 concept, the spiritual successor to the Toyota AE86, a popular sport compact car of the 1980s, there was no question what color it would be. “Sports cars have to be red, but we wanted a new red,” said Tetsuya Tada, the chief engineer, according to AutoWeek. “So we came up with shoujyouhi red, the traditional red color of a Japanese monkey’s backside.”
Rebranding the Brand Specialists
Posted by Kim Fuller, , in Branding, Design, Projects
For over ten years, we’ve been harping on clients about the importance of a strong corporate identity. After all, creating and redesigning logos has always been our forte. But in the hustle and bustle of building our own business and helping others build theirs, somehow our own corporate identity was never revisited. Until now.